Set up Scroll Tracking using GTM

In my previous four articles, we have learned how to implement Google Tag Manager, added Google and Facebook Pixel tracking code,  Set up conversion tracking. and how to Set up event tracking. Today, I am going to show you how to set up scroll tracking. 

What is Scroll Tracking

It is to track how far deep a user scrolls on your site.

What do we need Scroll Tracking?

Base on this information you can plan on how you can optimize for your future content. Is your content too long?

Google Scroll Tracking

  1. Login to your Google Tab Manager account.

  2. At the dashboard click on Add a new Tag.

    google scroll tracking add a tag

  3. Name your new tag as Scroll Tracking and after that click on the Tag Configuration.

    scroll tracking name and click configuration

  4. Select Universal Analytics.

    select universal analytics

  5. Under Track Type, select Event.

    for track type select event

  6. Under Category, give a proper name as it will appear in your Google Analytics. For Action, click on the browse button.

    name the tracker

  7. Select Scroll Depth Threshold.

    select scroll depth threshold

  8. Under Action do add a % at the back of the bracket so when the data appear in Google Analytics the % will be shown. Set non-interaction hit to True. Select your Google Analytics ID. Click on the Triggering box.

    select your analytics id

  9. Click the add button.

    click add

  10. Give a proper name to your trigger, like Scroll Depth and click the Trigger Configuration box.

    name your trigger

  11. Select Scroll Depth.

    select scroll depth

  12. Check the Vertical Scroll Depths. Under Percentages, key in 25,50,75,100. This will track how far deep down the user scroll on a page. I set it to fire on all pages, you can also set it on some pages too. Click Save.

    key in the percentage

  13. Click Save again.

    click save

  14. Submit.

    click submit

  15. Name this version so you can track what you have done in the future. Click Publish.

    click publish

How to test

  1. Visit your site now.

  2. Login to your Google Analytics account and under Realtime, click Events, you can see the data on the right.

    google analytics events live data

  3. The next day, go to Behavior –> Events –> Top Events your data from yesterday will be shown there.

    google analytics behavior

  4. If you want to see each individual pages, under the Secondary Dimension, select pages.

    select pages

    pages info

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